Search Engine Optimization – SEO

Search Engine Optimization - SEO

Search Engine Optimization – What Is It?

If you ask 100 different Search Engine Optimization advisers to define search engine optimization or SEO, you’re likely to get 100 different interpretations of a search engine optimization definition.

The reason for this is very few SEO advisers can offer their clients a comprehensive approach to SEO.  They usually focus on one or two aspects of SEO and leave it at that.  Why you ask?  Well if the truth be told, they may only believe in those aspects of SEO.

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or  “organic” search results.  In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.  SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience.  Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to the indexing activities of search engines.

An important aspect of Search Engine Optimization is making your website easy for both users and search engine robots to understand.  Although search engines have become increasingly sophisticated, in many ways they still can’t “see” and understand a web page the same way a human does.  SEO helps the search engines determine what each page is about, and how it may be useful for potential users.

Why Is Search Engine Optimization Important?

SEO can make the content of your web pages more relevant, more attractive, and more easily read by search engines and their crawling and indexing software.

Why would this be of great importance to you?  Would it be important to you if customers were unable to find your telephone number or find the address of your business?  We don’t think that many businesses could survive for very long in this situation.

This situation could also apply to a website.  Can potential customers locate your current web site easily?  Traffic to your web site could be extremely low.  Potential customers might not even know that your web site exists!

Is your site ranking highly?

Try a search for your own web site.  What keywords would a person use that should include your site in the results?  Where is your site listed in those results, if at all?

Search engine optimization is the tool that can help ensure that your site will be listed within relevant search results, and as close as possible to the top.

Ignoring SEO is similar to not having signs on your building.  Potential customers will drive right past your place of business, not even realizing you are there.  Should you consider the importance of SEO? Well only if you want your business to grow!

Toledo Computer Repair offers cutting-edge SEO services that will position your site to experience an exponential growth in traffic!  Search Engine Optimization (SEO) will aid you to increase your website’s rankings in search engines such as Google, Yahoo!, and Bing.

Our SEO Services include:

Call Toledo Computer Repair today for Your free SEO estimate and find out how we can help expand your business and bring you new customers at an affordable price.  Remember the age old adage….”He who hesitates is lost!”.

Disclaimer:  Please note that we are not responsible for data loss due to and including, but not limited to viruses, malware, spyware, hardware failure, data corruption, etc.

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